IAA has experience in vehicle safety research and in designing state-of-the-art interface display technology concepts. Our research focuses on aspects of the design within equipment, tasks, jobs, and how they should be modified to improve human performance and reduce unsafe behaviors.

Our Role

IAA’s team of Human Factors engineers investigate how the design of a vehicle or transportation system, coupled with human behavior, influences safety and efficiency. We identify risks and develop methods to mitigate or eliminate errors from occurring. Some factors in the design of a vehicle that can contribute to errors include navigation systems, infotainment systems, power steering, seat belts, mirrors, and windows. Additionally, we apply psychology, design, and Human Factors principles to evaluate the environmental variables (e.g. weather, traffic signs, road layout, and pedestrians) and determine the degree of risk and impact. We have experience conducting heuristic evaluations, running user experience studies, and re-designing systems to ensure a seamless shift between the user and complex systems.