Email: - Call: (408) 342-9052



IAA has experience in vehicle safety research and in designing state-of-the-art interface display technology concepts. Our research focuses on aspects of the design within equipment, tasks, jobs, and how they should be modified to improve human performance and reduce unsafe behaviors.

Our Role

IAA’s team of Human Factors engineers investigate how the design of a vehicle or transportation system, coupled with human behavior, influences safety and efficiency. We identify risks and develop methods to mitigate or eliminate errors from occurring. Some factors in the design of a vehicle that can contribute to errors include navigation systems, infotainment systems, power steering, seat belts, mirrors, and windows. Additionally, we apply psychology, design, and Human Factors principles to evaluate the environmental variables (e.g. weather, traffic signs, road layout, and pedestrians) and determine the degree of risk and impact. We have experience conducting heuristic evaluations, running user experience studies, and re-designing systems to ensure a seamless shift between the user and complex systems.

Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #280

Saratoga, CA 95070

Main line (client inquiries):
(408) 342-9052

Recruit line (study participation inquiries):
(408) 834-8443

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.