Email: - Call: (408) 342-9052


Software - Web - Apps

Software and its processes should take into account the goals and needs of the user to achieve the objective of the software with effectiveness, efficiency, and to the satisfaction of the user. Research performed in Human Factors such as learning, memory recall, building system metaphors, consistency, and effects of system feedback are transferred into product design. Developers are focused on the content of applications, but often they underestimate the importance of the user experience and capabilities. It is imperative and beneficial for developers to consider the human element in every line of code they write.

Our Role

At IAA we involve Human Factors engineers throughout the entire design process, from the beginning and during testing and all iterations. This is the most effective way to investigate, understand, and uncover the Human Factors flaws in any application or software design. End-users will work and interact with the product interface and share their views and concerns. Our research, such as learning, memory recall, building system metaphors, consistency, and effects of system feedback, are transferred into actionable recommendations and product design.

Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #280

Saratoga, CA 95070

Main line (client inquiries):
(408) 342-9052

Recruit line (study participation inquiries):
(408) 834-8443

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.