Email: - Call: (408) 342-9052


Our goal is to make the interaction between people and products: safe, productive, and satisfying. To date, we have evaluated, designed, or tested over 1,000 products and services, for more than 400 clients. To each project we apply the highest level of knowledge in interface design, human factors, ergonomics, and usability testing.

Our client list is diverse; from startups and inventors to mid-sized companies and Fortune 100 giants. Equally diverse is our product domains, covering medical devices aerospace, automotive, mobile and web application, system interfaces, and more!
Below are some of our past clients who we have assisted in the development or testing of their products. See more about what we are active in on our Industries (link to Inudstries) section. Contact us to discuss how we can help with your design or usability testing needs.

Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #280

Saratoga, CA 95070

Main line (client inquiries):
(408) 342-9052

Recruit line (study participation inquiries):
(408) 834-8443

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.