Email: - Call: (408) 342-9052

Instructional Design

Human Factors Research

How We Can Assist You with Your Industrial Design…

IAA can apply Human Factors expertise to the development of your idea or the design of your product.

Human Factors Contribution

When designing hardware or software, Human Factors must be considered during the planning stage and throughout the project. Too often, Human Factors is considered only at the end-stages of product design, which results in either costly changes or reluctance to change the design.

Applying Human Factors early in the process allows you to make changes and increase the learning speed, efficiency and comfort level with a product, which translates into product acceptance and use.

Our user-centered Human Factors process can include a heuristic evaluation, contextual inquiry, usability testing, product design, or instructional design. We make sure to include all methods necessary to ensure that the final product is usable, well-accepted by end-users, and a leader in the marketplace.

Our Role & Expertise

We can assist your company by applying a Human Factors perspective to your concept, product or service. Our Human Factors expertise allows us to provide our clients with realistic solutions to designing user-centered products and procedures. While product engineers focus on technology, we focus on the end-user. Our staff of Human Factors Engineers applies a user-centered approach with an emphasis on a systematic methodology for creating products that are easy to learn, easy to use, and aesthetically pleasing. Having used this approach with over 1000 products, in countless domains, we are happy to apply our expertise to projects varying from high tech consumer products larger systems, computer software and hardware, to aircraft, automobiles, and medical devices.

Project Assistance

Please contact us if you would like further information on how we can help you conduct human factors research, or if you wish to discuss any other of our consulting services.

Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #280

Saratoga, CA 95070

Main line (client inquiries):
(408) 342-9052

Recruit line (study participation inquiries):
(408) 834-8443

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.