Email: 800usability@gmail.com - Call: (408) 342-9052

Resources for Human Factors, Ergonomics and Usability

User Experience (UX)

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Title Hits
7 User Experience Lessons from the iPhone

Slideshow discussing iPhone UX. (Sldeshare, Stephina)

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10 Principles Of Effective Web Design

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can't use a feature, it might as well not exist. (Smashing Magazine)

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Our Locations

Saratoga Lab

Saratoga Station

1821 Saratoga Ave, Suite #200

Saratoga, CA 95070

Phone: (408) 342-9052


Hamilton Lab

Westgate Office Center

4950 Hamilton Ave, Suite #104

San Jose, CA 95130

Phone: (408) 866-1800

Office Hours

Mondays: 9:00am - 5:00pm

Tuesdays: 9:00am - 5:00pm

Wednesdays: 9:00am - 5:00pm

Thursdays: 9:00am - 5:00pm

Fridays: 9:00am - 5:00pm

Saturdays: By Appointment

Sundays: Close

Our Mission

IAA helps make technology approachable, intuitive and fun! We can research, design, evaluate or test your product or work environment to be more useful, usable, safe and satisfying. We apply a business-centered approach to user-centered design, evaluation and testing by focusing on user experiences that have marketability and economic impact.